THE COLLABORATION
Timex has teamed up with It’s Nice That to design a new watch that updates a military classic with a positive, contemporary twist. The watch is sealed with a sun-like roundel, containing a positive pledge to each person who wears it: Nice Time Guaranteed.

ABOUT THE MK1

The MK1 Resin pays respect to the 1982 original, maintaining the lightweight feel and military aesthetic.

THE APPROACH

It’s Nice That teamed up with Leipzig based type collective, Camelot, to develop a custom typeface based on past Timex watches for the dial.
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