Craftsmanship

The Timex Waterbury Goes Neon for Summer

Once synonymous with 80s and 90s fashion, neon is staging a bright comeback. It resurfaced as a pop of color for not only wardrobes, but also the perfect finishing touch in makeup looks, hairstyles, and accessories. Think back to your highlighter pack in grade school, and imagine those yellows, pinks, oranges, blues, and greens making a pop in your closet.

Even better, your time-keeping companion can now feature this bright splash of color. The Timex® Waterbury watch recently met the vibrancy of summer with the new neon collection.

Here’s all you need to know about this brilliant trend:

The new neon

It turns out your neon looks and accessories can extend beyond pool floats, workout gear and decades parties. We’ve seen it hit the runway and beyond, with brightly colored shoes, dresses, jackets, purses, hair colors and earrings making a statement in striking neon colors. From slight details to bold color block outfits, neon is showing up in various places. Some people match more than one neon color, while others dedicate an entire outfit to just one. With a lesser commitment to the trend but still embracing neon hues, we’ve also seen neon clips and scrunchies as bright little accents.

Neon hues for summer

While you can certainly wear neon at any time of year, the trend tends to complement the bright skies and sunny vibes of summer. As an added bonus for your summer look, neon colors tend to highlight your tanned skin, upping the level of your sun-kissed finish. In other words – with the warmer days now in full swing – it’s officially time to master your neon look.

Bright and new Timex Waterbury

As such, it was only natural for your favorite Timex® watch to embrace these vibrant colors. The Timex Waterbury Neon Collection is here just in time for the summer months, as a fresh take on the traditional watch. With a vivid neon croco-pattern leather strap and hand-stitched details, the Waterbury Neon 34mm Watch is fun and flirty yet still a refined, thoughtfully crafted accessory. That means you can wear this timepiece in the office and keep it on as you meet up with friends for drinks after the clock strikes five. Choose from orange, yellow, green or pink to make your neon statement.

Made with the same high-quality craftsmanship as the original Waterbury, your neon watch will last for many summers to come. And don’t worry – if the neon trend heads back into hiding, you can always swap out the strap with a new leather, fabric, nylon, silicone or stainless steel band.

With your neon watch by your side, you’ll be ready to have a bright and memorable summer.