“Following on from the release of its latest Allied Three, heritage watch maker Timex has linked up with Danish label Wood Wood for a unique take on the Waterbury model. The new release sees the watch stripped back to an almost all-black utilitarian design, with understated W.W. branding and minimalist numbering on its face.
However, when the watch’s Indiglo backlight is turned on, the phrase “Get Lost” — a motif throughout Wood Wood’s Fall 2019 collection — appears on the face. This slogan was chosen for its double meaning, referencing both losing track of time and losing yourself in nature.
Take a look at the Wood Wood x Timex Waterbury in the gallery above, and expect the watch to release via the Wood Wood web store and Timex.com on September 26 before arriving at select retailers worldwide on October 7.”