It’s not every day that your favorite watchmakers team up with a record label to make a special timepiece. But then, not every record label has the same eye for awesome collaborations as Ghostly International, a music and art brand with roots in the American indie and electronic music scenes — in the brand’s own words, “a living gallery of music and art.”
We corresponded with Sam Valenti IV, founder of Ghostly, who revealed some of the thinking behind this collaborative design and how Ghostly approaches new projects.
“We wanted to lend our purple brand color and our Ghostly Gothic font to infuse the watch with our character but the watch is meant to blend in, not distract,” Valenti says. “It is hopefully a watch people can wear with anything and maybe keeps your phone out of sight a little while longer.”
This watch was many months in the making, with carefully-considered elements throughout its design. There are some fairly obvious custom features sure to catch attention, like the unique dial with Ghostly’s luminous printing, and a purple anodized crown that stands out on the all-black case of the watch. At its most basic level, this began as a straightforward field watch — with a 40mm case diameter, 20mm strap lug width, mineral crystal and reliable quartz movement, it serves as a versatile and familiar base for such a compelling collaboration.
And when you turn out the lights, the watch distinguishes itself even more with bright-glowing luminescent dial markers designed entirely by Ghostly, giving a whole new layer of meaning to the collab.
“We are experimental in our approach but that intention is built on time-honored styles,” Valenti says. You need canonical styles to evolve from and play with to properly communicate.”
To learn more about the watch’s technical details, see more images, and get one of these on your own wrist, visit the collaboration’s product page here.
Creative Direction - Garrett Elizabeth Office @garrett_elizabeth_office
Art Director / Image - Quincy Banks @quincybanks
Art Director - Ava Doorley @avadoorley
Produced by Actual Objects @actualobjects
EP - Nick Vernet @nickvernet
Watch Design - Justin Hunt Sloane