Fashion should be an adventure. This is the philosophy of the iconic Cynthia Rowley, the Manhattan-based designer behind the eponymous global lifestyle brand. If her coveted line of girl-on-the-go Surf & Swim hasn’t already given it away, Cynthia, herself, is an avid surfer, having gotten hooked on the lifestyle when she first moved to Montauk, New York. A genuine love for the sport has inspired collection after collection—and now, a special-edition wristwatch with Timex®. The result, as you may have guessed, is an empowering companion designed to express yourself with fearlessness and spontaneity.
“The legacy of the Timex brand’s tough, adventurous spirit was a natural for our brand to collaborate on a water-resistant timepiece. Wear it in the waves with our Surf & Swim or as a sporty accessory with our pretty dresses.” – Cynthia Rowley
As long-time believers in fashionable practicality, we jumped at the chance to suit up for a collaboration that evokes this shared spirit. The Timex x Cynthia Rowley® Navi is designed for life on sand and sea, featuring the 38mm stainless-steel case profile of one of our best-selling, dive-style watches. This timepiece is directly inspired by the fashion brand’s boundary-pushing neoprene wetsuit: a fabulous intersection of fashion and function, and undeniably, one of the signature pieces that solidified Cynthia Rowley as an innovator of “surf-leisure” in the eyes of Vogue.
Bold colors and eccentric patterns are mainstays of the brand’s pretty-meets-sporty assortment, and this watch delivers on both. A soft, beautifully crafted silicone rubber strap features Cynthia Rowley’s unmistakable color block design, allowing you to let your vibrant personality shine through. Like the designer’s full Surf & Swim collection, this watch pairs sophisticated style with high performance, making it the ideal sidekick for all of your adventurous, water-based activities. It’s even equipped with an impressive water-resistant rating of up to 100 meters—a feature we agreed was a non-negotiable in the initial stages of this exciting collaboration.
Of course, teaming up with a designer known for her daringness (both in and outside the world of fashion) meant that we needed to bring the kind of durability that only a Timex can. A mineral glass crystal lens protects the date window and luminant handset on the light blue or black and white dials, while a tried-and-true quartz movement ticks away inside. Packed inside a custom neoprene pouch for an extra dose of beach-ready brilliance, the Timex x Cynthia Rowley Navi is the free-spirit you can rely on in and out of the surf.
