“Back in the day, we went to Greats for one thing: a well-priced, unique, minimalist sneaker that wasn’t a rip-off of Nike or Adidas (like many new brands tend to be). But back in August, the little shoemaker that could was acquired by Steve Madden, and since then they’ve taken the gloves off, offering everything from triple-black recycled to shearling-lined to safari print sneakers.
Now, they’re moving on to non-shoe items. Today, Greats unveiled a limited-edition version of the dive-inspired Timex Navi watch. And just like their shoes, the timepiece is affordable and sleek, with choice details for those who take the time to appreciate them.”