How It Began
This started way back with Leonardo Da Vinci, and then much later with a Timex engineer by the name of Archibald Bannatyne, Sr.
But in 1854, in a Timex watch lab in Waterbury, Connecticut, Archie noticed a compass point in the navel of Da Vinici's Vitruvian - the blueprint of a 25 hour day.
The 25th hour was right there. Staring us in the face. For centuries.